According to PayNXT360, the digital ad spend market in Middle East is expected to grow by 13.2% annually, reaching US$10.1 billion by 2025. The digital ad spend market in the region has experienced r...
According to PayNXT360, the digital ad spend market in Middle East is expected to grow by 13.2% annually, reaching US$10.1 billion by 2025. The digital ad spend market in the region has experienced robust growth during 2020-2024, achieving a CAGR of 11.4%. This upward trajectory is expected to continue, with the market forecast to grow at a CAGR of 16.2% from 2025 to 2029. By the end of 2029, the digital ad spend market is projected to expand from its 2024 value of US$09.0 billion to approximately US$18.5 billion. Key Trends & Drivers in Digital Ad Spend The Middle East’s digital advertising market is moving toward a more structured and commerce-integrated environment, driven by high mobile usage, strong e-commerce adoption, and formalised regulatory oversight. GCC markets particularly the UAE and Saudi Arabia are setting the pace through advanced platform infrastructure, accelerated influencer commerce, and the early build-out of retail media networks. As advertisers recalibrate toward platform diversification and compliance-focused execution, competitive edge will increasingly depend on cultural localisation, ecosystem partnerships, and calibrated use of video, creator, and retail-led formats. 1. Social Platforms Are Becoming Commerce Gateways • Social platforms are central to advertising strategies across GCC economies, where Instagram, TikTok, Snapchat, and Meta’s tools anchor performance and branding budgets. Brands increasingly rely on influencer partnerships for product discovery, especially across fashion, beauty, and quick-commerce categories. • In the UAE and Saudi Arabia, creators are deeply embedded into campaigns featuring live shopping pilots, short-form videos, and in-app checkout flows. Seasonal retail moments such as Ramadan, National Day, and White Friday drive major spikes in social-led activation. • As platforms expand in-app commerce capabilities, social-to-sale pathways will formalise further. However, regulatory disclosure rules for influencers and cross-border content controls will influence how brands structure creator-led executions. 2. Retail and E-commerce Platforms Are Monetising First-Party Data • Retail media is gaining momentum as major marketplaces such as Amazon Middle East and Noon enhance sponsored listings, display formats, and merchant-facing analytics. These ecosystems increasingly serve as high-intent alternatives to social and search channels. • Growth reflects both rising advertiser demand for measurable, first-party-led environments and retailer efforts to diversify revenue streams. Improvements in digital payments, logistics, and customer identity mapping across GCC markets strengthen this shift. • Retail media is expected to become a mainstream planning pillar for electronics, FMCG, beauty, and lifestyle categories, supported by more sophisticated measurement and attribution within retailer-owned environments. 3. Digital Video Is Replacing Linear TV in Urban and Youth Markets • As mobile broadband penetration increases, digital video consumption on platforms such as YouTube, TikTok, and regional OTT services (e.g., Shahid, StarzPlay) has become central to youth-focused brand communication. • Broadcasters are rebalancing their models by expanding AVOD inventory and offering integrated digital placements around premium content, especially entertainment, drama series, and major sporting events. • The shift from linear TV to digital video will continue, supported by high smartphone usage and preference for short-form formats. Advertisers, however, will need to navigate fragmented measurement, with platform-specific metrics complicating cross-screen planning. 4. GCC Markets Are Formalising Regulatory Structures • Governments in the UAE and Saudi Arabia are strengthening frameworks for influencer marketing, digital ad disclosures, and data governance. Updated guidelines require clearer labelling of paid content, stricter oversight of targeted advertising, and compliance mechanisms for agencies and creators. • Regulatory bodies are increasingly active in enforcing licensing expectations and transparency in ad placements particularly in campaigns aimed at youth, financial services, or public-sector communications. • These changes will elevate compliance as a strategic consideration for advertisers operating across the region. Platforms with stronger governance structures and brand-safety protocols may gain competitive advantage. 5. Language, Culture, and Localisation Are Becoming Strategic Differentiators • Arabic dialect diversity and cultural nuances across GCC and Levant markets are reshaping campaign development. Advertisers increasingly produce hyper-local content aligned to linguistic preferences in Saudi Arabia, UAE expatriate segments, Kuwait, Qatar, and Jordan. • Multilingual formats are common across video and social channels, with agencies deploying dialect-specific creative for Saudi regions, bilingual Arabic–English assets for the UAE, and culturally contextualised formats for Ramadan and local festivals. • Localisation will deepen as platforms expand dynamic creative optimisation and language-specific tools. This will become essential for brands seeking engagement across heterogeneous audiences. Competitive Landscape The Middle East digital advertising landscape is characterised by the dominance of global platforms, the rapid formalisation of regulatory expectations, and the rise of retail media, regional video ecosystems, and creator-centric commerce. GCC markets retain the highest concentration of spend but are also the most competitive due to platform diversification, compliance-led shifts, and retailer expansion into ad monetisation. Platform Concentration Remains High but Is Rebalancing • Google and Meta continue to anchor performance budgets across the UAE and Saudi Arabia, remaining the default entry point for SMEs and mid-market advertisers. • TikTok maintains strong momentum, supported by the expansion of regional offices and deeper activation across fashion, beauty, food services, and entertainment. • Snapchat retains an especially strong youth foothold in Saudi Arabia and the UAE, reinforced by regionally customised AR tools. • YouTube and Shahid dominate premium video environments, with broadcasters increasingly integrating digital-first inventory bundles around major cultural and sporting events. Retail Media, Broadcasters, and Marketplaces Are Scaling Ad Businesses • Amazon Ads is steadily expanding its footprint in the GCC, offering video, display, and sponsored placements anchored in high-intent e-commerce activity. • Noon is enhancing its advertising stack and analytics to support merchant self-serve campaigns across the UAE and Saudi Arabia. • Regional broadcasters, particularly MBC through Shahid, are strengthening digital commercial models by expanding ad-supported tiers and collaborating with agencies for tentpole content monetisation. • Local publishers are upgrading programmatic tools and alliances, providing brand-safe Arabic content as an alternative to walled-garden platforms. Partnerships and Strategic Investments Are Accelerating Market Maturity • TikTok continues to deepen partnerships with agencies to strengthen measurement support and creator marketplace enablement. • Broadcasters collaborate with global video platforms and regional agencies around peak content seasons such as Ramadan. • Retailers such as Noon explore integrations with major brand groups to unify commerce and media execution, particularly in the beauty and luxury categories. • Marketplaces and tech platforms are investing in local talent and in-region product customisation. Regulatory Enforcement Is Reshaping Practices • Updated rules in Saudi Arabia and the UAE require influencer licensing, clear labelling of paid content, and stricter compliance for targeted advertising. • These frameworks are driving platforms and agencies to invest in consent management, brand-safety controls, and transparent reporting structures. Forecast: Competitive Advantage Will Shift Toward Context, Compliance, and Localisation • Retail media will expand rapidly, pulling budgets from traditional performance channels. • OTT and CTV inventory will grow, increasing competition within video-led strategies. • Platforms demonstrating compliance readiness and cultural relevance will gain share, particularly in regulated sectors. • Local agencies and martech providers will scale offerings in audience analytics, consent management, and creative automation. This report provides a detailed data-centric analysis of the digital ad spend industry in Middle East, offering comprehensive coverage of both ad spend and digital ad spend markets. It covers more than 100+ KPIs, including spend value by segments, and market shares. The report offers in-depth segmentation across the ad spend market, covering spend distribution by channel (television, print, radio, outdoor, and digital) and detailed breakdowns within digital ad spend, including search, ecommerce, news and media, social platforms, gaming environments, and other digital destinations. It further categorizes digital ad spend by formats such as video, display, influencer marketing, email, and audio, alongside device platforms and pricing models. Additional analysis captures industry-level allocation patterns and the structure of the digital ad spend market across walled gardens and the open web, as well as distinctions between programmatic and direct media buying. Collectively, these datasets provide a comprehensive and quantifiable view of market size, spend behavior, and the structural dynamics shaping digital ad spend. PayNXT360 research methodology is based on industry best practices. Its unbiased analysis leverages a proprietary analytics platform to deliver a detailed view of market performance, structural trends, and growth dynamics across the ad spend market, with a primary focus on digital ad spend market. This title from PayNXT360 is a bundled offering, combining the following 5 reports, covering 700+ tables and 850+ figures: 1. Middle East Digital Ad Spend Market Business and Investment Opportunities Databook 2. Israel Digital Ad Spend Market Business and Investment Opportunities Databook 3. Saudi Arabia Digital Ad Spend Market Business and Investment Opportunities Databook 4. Turkey Digital Ad Spend Market Business and Investment Opportunities Databook 5. United Arab Emirates Digital Ad Spend Market Business and Investment Opportunities Databook
This report provides a detailed data-centric analysis of the regional digital ad spend industry, with comprehensive coverage across both ad spend and digital ad spend markets. Below is a summary of key market segments: • Ad Spend Market Size and Growth Dynamics -- Spend Value • Ad Spend Market Segmentation by Advertising Channel -- Television Advertising -- Print Advertising -- Radio Advertising -- Outdoor Advertising -- Digital Advertising -- Other • Ad Spend Market Segmentation by Television Advertising -- Linear TV Advertising -- Connected TV / OTT Video Advertising • Ad Spend Market Segmentation by Radio Advertising -- Traditional Radio Advertising -- Digital Audio / Podcast Advertising • Ad Spend Market Segmentation by Outdoor Advertising -- Traditional OOH Advertising -- Digital Out-of-Home (DOOH) Advertising • Ad Spend Market Segmentation by Digital Advertising -- Spend Value • Digital Ad Spend Market by Segmentation -- Search Engine Sites -- Ecommerce Sites -- News & Media Sites -- Social Media -- Gaming Platforms -- Forums & Classifieds -- Others • Digital Ad Spend Market Segmentation by Social Media • Digital Ad Spend Market Segmentation by Gaming Platforms -- Around Games Environment Ad Spend -- In Game Environment Ad Spend -- In Game Immersive Ad Spend -- Exclusive Advertising Games Spend • Digital Ad Spend Market Segmentation by Format & Media -- Video -- Display -- Email -- Influencer Marketing -- Blogging and Podcasting • Digital Ad Spend Market Segmentation by Platform -- Mobile -- Desktop and Laptop • Digital Ad Spend Market Segmentation by Pricing Model -- Cost Per Mile (CPM) -- Cost Per Click (CPC) -- Performance Based Advertising -- Others • Digital Ad Spend Market Segmentation by Industry -- Technology -- Travel & Hospitality -- FMCG -- Automotive -- Media & Entertainment -- Telecommunications -- Retail & Consumer Goods -- Business and Financial Services -- Pharmaceutical and Healthcare -- Public Sector -- Construction and Real estate -- Education -- Home Appliances and Furniture -- Other Industries • Digital Ad Spend Market by Digital Ecosystem -- Walled Gardens -- Open Web / Independent Publishers • Digital Ad Spend Market by Media Buying Method -- Programmatic Advertising -- Direct Advertising
• Comprehensive Market Intelligence: Gain an integrated view of the full advertising landscape, covering both traditional channels (television, print, radio, outdoor) and the rapidly expanding digital advertising ecosystem. Track essential spend metrics, including channel-wise allocation, digital share evolution, and growth patterns across formats and platforms. • Granular Coverage of Digital Advertising: Explore detailed segmentation across search engines, ecommerce platforms, news and media publishers, social networks, gaming environments, forums, classifieds, and other digital destinations. Social media and gaming are further broken down by individual platforms and ad environments, enabling precise assessment of digital inventory performance. • Segment-Wise Insights and Cross-Analysis: Evaluate advertising trends across formats (video, display, email, influencer marketing, blogging/podcasting), device platforms (mobile vs. desktop/laptop), pricing models (CPM, CPC, performance-based), industries, and digital ecosystems (walled gardens vs. open web). Cross-segmentation supports deeper understanding of how advertisers allocate budgets across channels, formats, and audiences. • Advertiser and Audience Behaviour Analytics: Understand how brands across sectors such as retail, BFSI, FMCG, technology, automotive, media, healthcare, education, and others, distribute their digital budgets. Assess audience engagement patterns and platform choices, providing actionable insights into reach, attention, and return on spend. • Digital Infrastructure and Ecosystem Readiness: Assess the maturity of the enabling digital ecosystem, CTV/OTT expansion, and programmatic infrastructure, all of which shape the evolution of digital advertising models and automated buying practices. • Data-Driven Forecasts and KPI Benchmarking: Access a comprehensive dataset of 100+ KPIs with historical and forecast data through 2029, offering visibility into channel evolution, digital acceleration, format-level momentum, and emerging opportunities in programmatic buying, retail media, gaming, and CTV/OTT. • Decision-Ready Databook Format: Delivered in a structured, data-centric format, the Databook supports seamless integration into marketing strategies, budget planning frameworks, investment cases, and competitive benchmarking. It equips agencies, advertisers, platforms, publishers, and policymakers with evidence-based insights to guide strategic decisions.
1. About this Report 1.1. Summary 1.2. Methodology 1.3. Definition 1.4. Disclaimer 2. Ad Spend Market Size and Forecast, 2020-2029 2.1. Ad Spend Market - Spend Value Dynamics, 2020-2029 3. Ad Spend Market Size by Advertising Channel, 2024 3.1. Ad Spend Market Share by Advertising Channel, 2024 3.2. Ad Spend Market Size by Television Advertising, 2020–2029 3.2.1. Ad Spend Market by Television Advertising – Spend Value Dynamics, 2020–2029 3.3. Ad Spend Market Size by Print Advertising, 2020–2029 3.3.1. Ad Spend Market Size by Print Advertising – Spend Value Dynamics, 2020–2029 3.4. Ad Spend Market Size by Radio Advertising, 2020–2029 3.4.1. Ad Spend Market Size by Radio Advertising – Spend Value Dynamics, 2020–2029 3.5. Ad Spend Market Size by Outdoor Advertising, 2020–2029 3.5.1. Ad Spend Market Size by Outdoor Advertising – Spend Value Dynamics, 2020–2029 3.6. Ad Spend Market Size by Digital Advertising, 2020–2029 3.6.1. Ad Spend Market Size by Digital Advertising – Spend Value Dynamics, 2020–2029 3.7. Ad Spend Market Size by Other Advertising, 2020–2029 3.7.1. Ad Spend Market Size by Other Advertising – Spend Value Dynamics, 2020–2029 4. Television Advertising Market Size by Segments, 2020–2029 4.1. Television Advertising Market Share by Segments, 2020–2029 4.1.1. Television Advertising Market Size by Linear TV Advertising, 2020-2029 4.1.2. Television Advertising Market Size by Connected TV / OTT Video Advertising, 2020-2029 5. Radio Advertising Market Size by Segments, 2020-2029 5.1. Radio Advertising Market Share by Segments, 2020-2029 5.1.1. Radio Advertising Market Size by Traditional Radio Advertising, 2020-2029 5.1.2. Radio Advertising Market Size by Digital Audio / Podcast Radio Advertising, 2020-2029 6. Outdoor Advertising Market Size by Segments, 2020-2029 6.1. Outdoor Advertising Market Share by Segments, 2020-2029 6.1.1. Outdoor Advertising Market Size by Traditional OOH Advertising, 2020-2029 6.1.2. Outdoor Advertising Market Size by Digital Out-of-Home (DOOH) Advertising, 2020-2029 7. Digital Ad Spend Market Size by Segments, 2024 7.1. Digital Ad Spend Market Share by Segments, 2024 7.2. Digital Ad Spend Market Size by Search Engine Sites, 2020-2029 7.3. Digital Ad Spend Market Size by Ecommerce Sites, 2020-2029 7.4. Digital Ad Spend Market Size by News & Media Sites, 2020-2029 7.5. Digital Ad Spend Market Size by Social Media, 2020-2029 7.6. Digital Ad Spend Market Size by Gaming Platforms, 2020-2029 7.7. Digital Ad Spend Market Size by Forums & Classifieds, 2020-2029 7.8. Digital Ad Spend Market Size by Others, 2020-2029 8. Digital Ad Spend Market Size by Social Media Platform, 2024 8.1. Digital Ad Spend Market Share by Social Media Platform, 2024 8.2. Digital Ad Spend Market Size by Facebook, 2020-2029 8.3. Digital Ad Spend Market Size by Instagram, 2020-2029 8.4. Digital Ad Spend Market Size by X (Formerly Twitter), 2020-2029 8.5. Digital Ad Spend Market Size by TikTok, 2020-2029 8.6. Digital Ad Spend Market Size by LinkedIn, 2020-2029 8.7. Digital Ad Spend Market Size by Other, 2020-2029 9. Digital Ad Spend Market Size by Gaming Platforms, 2024 9.1. Digital Ad Spend Market Share by Gaming Platforms, 2024 9.2. Digital Ad Spend Market Size Around Games Environment Ad Spend, 2020-2029 9.3. Digital Ad Spend Market Size by In Game Environment Ad Spend, 2020-2029 9.4. Digital Ad Spend Market Size by In Game Immersive Ad Spend, 2020-2029 9.5. Digital Ad Spend Market Size by Exclusive Advertising Games Spend, 2020-2029 10. Digital Ad Spend Market Share by Format & Media, 2020-2029 10.1. Digital Ad Spend Market Share by Format & Media, 2020-2029 10.2. Digital Ad Spend Market Size by Video, 2020-2029 10.3. Digital Ad Spend Market Size by Display, 2020-2029 10.4. Digital Ad Spend Market Size by Email, 2020-2029 10.5. Digital Ad Spend Market Size by Influencer Marketing, 2020-2029 10.6. Digital Ad Spend Market Size by Blogging and Podcasting, 2020-2029 11. Digital Ad Spend Market Share by Platform, 2020-2029 11.1. Digital Ad Spend Market Share by Platform, 2020-2029 11.2. Digital Ad Spend Market Size by Mobile, 2020-2029 11.3. Digital Ad Spend Market Size by Desktop and Laptop, 2020-2029 12. Digital Ad Spend Market Size by Pricing Model, 2020-2029 12.1. Digital Ad Spend Market Share by Pricing Model, 2020-2029 12.2. Digital Ad Spend Market Size by Cost Per Mile (CPM), 2020-2029 12.3. Digital Ad Spend Market Size by Cost Per Click (CPC), 2020-2029 12.4. Digital Ad Spend Market Size by Performance-Based Advertising, 2020-2029 12.5. Digital Ad Spend Market Size by Others, 2020-2029 13. Digital Ad Spend Market Size by Marketing Objective, 2024 13.1. Digital Ad Spend Market Share by Marketing Objective, 2024 14. Digital Ad Spend Market Share by Industry, 2024 14.1. Digital Ad Spend Market Share by Industry, 2024 14.2. Digital Ad Spend Market Size by Technology, 2020-2029 14.3. Digital Ad Spend Market Size by Travel & Hospitality, 2020-2029 14.4. Digital Ad Spend Market Size by FMCG, 2020-2029 14.5. Digital Ad Spend Market Size by Automotive, 2020-2029 14.6. Digital Ad Spend Market Size by Media & Entertainment, 2020-2029 14.7. Digital Ad Spend Market Size by Telecommunications, 2020-2029 14.8. Digital Ad Spend Market Size by Retail & Consumer Goods, 2020-2029 14.9. Digital Ad Spend Market Size by Business and Financial Services, 2020-2029 14.10. Digital Ad Spend Market Size by Pharmaceutical and Healthcare, 2020-2029 14.11. Digital Ad Spend Market Size by Public Sector, 2020-2029 14.12. Digital Ad Spend Market Size by Construction and Real Estate, 2020-2029 14.13. Digital Ad Spend Market Size by Education, 2020-2029 14.14. Digital Ad Spend Market Size by Home Appliances and Furniture, 2020-2029 14.15. Digital Ad Spend Market Size by Other Industries, 2020-2029 15. Digital Ad Spend Market Size by Digital Ecosystem, 2020-2029 15.1. Digital Ad Spend Market Share by Digital Ecosystem, 2020-2029 15.2. Digital Ad Spend Market Size by Walled Gardens, 2020-2029 15.3. Digital Ad Spend Market Size by Open Web / Independent Publishers, 2020-2029 16. Digital Ad Spend Market Size by Media Buying Method, 2020-2029 16.1. Digital Ad Spend Market Share by Media Buying Method, 2020-2029 16.2. Digital Ad Spend Market Size by Programmatic Advertising, 2020-2029 16.3. Digital Ad Spend Market Size by Direct Advertising, 2020-2029 17. Further Reading 17.1. About PayNXT360 17.2. Related Research
Table 1: Television Advertising – Spend Value Dynamics (US$ Million), 2020–2029 Table 2: Television Advertising – Spend Value Dynamics (US$ Million), 2020–2029 Table 3: Print Advertising – Spend Value Dynamics (US$ Million), 2020–2029 Table 4: Radio Advertising – Spend Value Dynamics (US$ Million), 2020–2029 Table 5: Outdoor Advertising – Spend Value Dynamics (US$ Million), 2020–2029 Table 6: Digital Advertising – Spend Value Dynamics (US$ Million), 2020–2029 Table 7: Other Advertising – Spend Value Dynamics (US$ Million), 2020–2029 Table 8: Linear TV Advertising – Spend Value Dynamics (US$ Million), 2020–2029 Table 9: Connected TV / OTT Video Advertising – Spend Value Dynamics (US$ Million), 2020–2029 Table 10: Traditional Radio Advertising – Spend Value Dynamics (US$ Million), 2020–2029 Table 11: Digital Audio / Podcast Radio Advertising – Spend Value Dynamics (US$ Million), 2020–2029 Table 12: Traditional OOH Advertising – Spend Value Dynamics (US$ Million), 2020–2029 Table 13: Digital Out-of-Home (DOOH) Advertising – Spend Value Dynamics (US$ Million), 2020–2029 Table 14: Search Engine Sites – Spend Value Dynamics (US$ Million), 2020-2029 Table 15: Ecommerce Sites – Spend Value Dynamics (US$ Million), 2020–2029 Table 16: News & Media Sites – Spend Value Dynamics (US$ Million), 2020-2029 Table 17: Social Media – Spend Value Dynamics (US$ Million), 2020–2029 Table 18: Gaming Platforms – Spend Value Dynamics (US$ Million), 2020–2029 Table 19: Forums & Classifieds – Spend Value Dynamics (US$ Million), 2020–2029 Table 20: Others – Spend Value Dynamics (US$ Million), 2020–2029 Table 21: Facebook – Spend Value Dynamics (US$ Million), 2020–2029 Table 22: Instagram – Spend Value Dynamics (US$ Million), 2020–2029 Table 23: X (Formerly Twitter) – Spend Value Dynamics (US$ Million), 2020–2029 Table 24: TikTok – Spend Value Dynamics (US$ Million), 2020–2029 Table 25: LinkedIn – Spend Value Dynamics (US$ Million), 2020–2029 Table 26: Other Platforms – Spend Value Dynamics (US$ Million), 2020–2029 Table 27: Around Games Environment Ad Spend Value Dynamics (US$ Million), 2020–2029 Table 28: In Game Environment Ad Spend Value Dynamics, (US$ Million), 2020–2029 Table 29: In Game Immersive Ad Spend Value Dynamics, (US$ Million), 2020–2029 Table 30: Exclusive Advertising Games Spend Value Dynamics (US$ Million), 2020-2029 Table 31: Digital Ad Spend by Video – Spend Value Dynamics (US$ Million), 2020–2029 Table 32: Digital Ad Spend by Display – Spend Value Dynamics (US$ Million), 2020–2029 Table 33: Digital Ad Spend by Email – Spend Value Dynamics (US$ Million), 2020–2029 Table 34: Digital Ad Spend by Influencer Marketing – Spend Value Dynamics (US$ Million), 2020–2029 Table 35: Digital Ad Spend by Blogging and Podcasting – Spend Value Dynamics (US$ Million), 2020–2029 Table 36: Digital Ad Spend Market Size by Mobile – Spend Value Dynamics (US$ Million), 2020–2029 Table 37: Digital Ad Spend Market Size by Desktop and Laptop – Spend Value Dynamics (US$ Million), 2020–2029 Table 38: Digital Ad Spend by Cost Per Mile (CPM), Spend Value Dynamics (US$ Million), 2020–2029 Table 39: Digital Ad Spend by Cost Per Click (CPC) – Spend Value Dynamics (US$ Million), 2020–2029 Table 40: Digital Ad Spend by Performance-Based Advertising (US$ Million), 2020–2029 Table 41: Digital Ad Spend by Others – Spend Value Dynamics (US$ Million), 2020–2029 Table 42: Digital Ad Spend by Technology – Spend Value Dynamics (US$ Million), 2020–2029 Table 43: Digital Ad Spend by Travel & Hospitality – Spend Value Dynamics (US$ Million), 2020–2029 Table 44: Digital Ad Spend by FMCG – Spend Value Dynamics (US$ Million), 2020–2029 Table 45: Digital Ad Spend by Automotive – Spend Value Dynamics (US$ Million), 2020–2029 Table 46: Digital Ad Spend by Media & Entertainment – Spend Value Dynamics (US$ Million), 2020–2029 Table 47: Digital Ad Spend Market Size by Telecommunications (US$ Million), 2020-2029 Table 48: Digital Ad Spend by Retail & Consumer Goods – Spend Value Dynamics (US$ Million), 2020-2029 Table 49: Digital Ad Spend by Business and Financial Services – Spend Value Dynamics (US$ Million), 2020-2029 Table 50: Digital Ad Spend by Pharmaceutical and Healthcare – Spend Value Dynamics (US$ Million), 2020-2029 Table 51: Digital Ad Spend Market Size by Public Sector, Spend Value Dynamics (US$ Million), 2020-2029 Table 52: Digital Ad Spend by Construction and Real Estate – Spend Value Dynamics (US$ Million), 2020-2029 Table 53: Digital Ad Spend by Education – Spend Value Dynamics (US$ Million), 2020-2029 Table 54: Digital Ad Spend by Home Appliances and Furniture – Spend Value Dynamics (US$ Million), 2020-2029 Table 55: Digital Ad Spend by Other Industries – Spend Value Dynamics (US$ Million), 2020–2029 Table 56: Digital Ad Spend by Walled Gardens – Spend Value Dynamics (US$ Million), 2020-2029 Table 57: Digital Ad Spend by Open Web / Independent Publishers – Spend Value Dynamics (US$ Million), 2020-2029 Table 58: Digital Ad Spend by Programmatic Advertising – Spend Value Dynamics (US$ Million), 2020-2029 Table 59: Digital Ad Spend by Direct Advertising – Spend Value Dynamics (US$ Million), 2020-2029
Figure 1: PayNXT360’s Methodology Framework Figure 2: Ad Spend Market - Spend Value Dynamics (US$ Million), 2020–2029 Figure 3: Ad Spend Market Share, by Advertising Channel (%), 2024 Figure 4: Television Advertising – Spend Value Dynamics (US$ Million), 2020–2029 Figure 5: Print Advertising – Spend Value Dynamics (US$ Million), 2020–2029 Figure 6: Radio Advertising – Spend Value Dynamics (US$ Million), 2020–2029 Figure 7: Outdoor Advertising – Spend Value Dynamics (US$ Million), 2020–2029 Figure 8: Digital Advertising – Spend Value Dynamics (US$ Million), 2020–2029 Figure 9: Other Advertising – Spend Value Dynamics (US$ Million), 2020–2029 Figure 10: Television Advertising Market Share by Segments (%), 2020–2029 Figure 11: Linear TV Advertising – Spend Value Dynamics (US$ Million), 2020–2029 Figure 12: Connected TV / OTT Video Advertising – Spend Value Dynamics (US$ Million), 2020–2029 Figure 13: Radio Advertising Market Share by Segments (%), 2020–2029 Figure 14: Traditional Radio Advertising – Spend Value Dynamics (US$ Million), 2020–2029 Figure 15: Digital Audio / Podcast Radio Advertising – Spend Value Dynamics (US$ Million), 2020–2029 Figure 16: Outdoor Advertising Market Share by Segments (%), 2020–2029 Figure 17: Traditional OOH Advertising – Spend Value Dynamics (US$ Million), 2020–2029 Figure 18: Digital Out-of-Home (DOOH) Advertising – Spend Value Dynamics (US$ Million), 2020–2029 Figure 19: Digital Ad Spend Market Share by Segments (%), 2024 Figure 20: Search Engine Sites – Spend Value Dynamics (US$ Million), 2020-2029 Figure 21: Ecommerce Sites – Spend Value Dynamics (US$ Million), 2020–2029 Figure 22: News & Media Sites – Spend Value Dynamics (US$ Million), 2020-2029 Figure 23: Social Media – Spend Value Dynamics (US$ Million), 2020–2029 Figure 24: Gaming Platforms – Spend Value Dynamics (US$ Million), 2020–2029 Figure 25: Forums & Classifieds – Spend Value Dynamics (US$ Million), 2020–2029 Figure 26: Others – Spend Value Dynamics (US$ Million), 2020–2029 Figure 27: Digital Ad Spend Market Share by Social Media Platform (%), 2024 Figure 28: Facebook – Spend Value Dynamics (US$ Million), 2020–2029 Figure 29: Instagram – Spend Value Dynamics (US$ Million), 2020–2029 Figure 30: X (Formerly Twitter) – Spend Value Dynamics (US$ Million), 2020–2029 Figure 31: TikTok – Spend Value Dynamics (US$ Million), 2020–2029 Figure 32: LinkedIn – Spend Value Dynamics (US$ Million), 2020–2029 Figure 33: Other Platforms – Spend Value Dynamics (US$ Million), 2020–2029 Figure 34: Digital Ad Spend Market Share by Gaming Platforms (%), 2024 Figure 35: Around Games Environment Ad Spend Value Dynamics (US$ Million), 2020–2029 Figure 36: In Game Environment Ad Spend Value Dynamics, (US$ Million), 2020–2029 Figure 37: In Game Immersive Ad Spend Value Dynamics, (US$ Million), 2020–2029 Figure 38: Exclusive Advertising Games Spend Value Dynamics (US$ Million), 2020-2029 Figure 39: Digital Ad Spend Market Share by Format & Media (%), 2020–2029 Figure 40: Digital Ad Spend by Video – Spend Value Dynamics (US$ Million), 2020–2029 Figure 41: Digital Ad Spend by Display – Spend Value Dynamics (US$ Million), 2020–2029 Figure 42: Digital Ad Spend by Email – Spend Value Dynamics (US$ Million), 2020–2029 Figure 43: Digital Ad Spend by Influencer Marketing – Spend Value Dynamics (US$ Million), 2020–2029 Figure 44: Digital Ad Spend by Blogging and Podcasting – Spend Value Dynamics (US$ Million), 2020–2029 Figure 45: Digital Ad Spend Market Share by Platform (%), 2020–2029 Figure 46: Digital Ad Spend Market Size by Mobile – Spend Value Dynamics (US$ Million), 2020–2029 Figure 47: Digital Ad Spend Market Size by Desktop and Laptop – Spend Value Dynamics (US$ Million), 2020–2029 Figure 48: Digital Ad Spend Market Share by Pricing Model (%), 2020–2029 Figure 49: Digital Ad Spend by Cost Per Mile (CPM), Spend Value Dynamics (US$ Million), 2020–2029 Figure 50: Digital Ad Spend by Cost Per Click (CPC) – Spend Value Dynamics (US$ Million), 2020–2029 Figure 51: Digital Ad Spend by Performance-Based Advertising (US$ Million), 2020–2029 Figure 52: Digital Ad Spend by Others – Spend Value Dynamics (US$ Million), 2020–2029 Figure 53: Digital Ad Spend Market Share by Marketing Objective (%), 2024 Figure 54: Digital Ad Spend Market Share by Industry (%), 2024 Figure 55: Digital Ad Spend by Technology – Spend Value Dynamics (US$ Million), 2020–2029 Figure 56: Digital Ad Spend by Travel & Hospitality – Spend Value Dynamics (US$ Million), 2020–2029 Figure 57: Digital Ad Spend by FMCG – Spend Value Dynamics (US$ Million), 2020–2029 Figure 58: Digital Ad Spend by Automotive – Spend Value Dynamics (US$ Million), 2020–2029 Figure 59: Digital Ad Spend by Media & Entertainment – Spend Value Dynamics (US$ Million), 2020–2029 Figure 60: Digital Ad Spend Market Size by Telecommunications (US$ Million), 2020-2029 Figure 61: Digital Ad Spend by Retail & Consumer Goods – Spend Value Dynamics (US$ Million), 2020-2029 Figure 62: Digital Ad Spend by Business and Financial Services – Spend Value Dynamics (US$ Million), 2020-2029 Figure 63: Digital Ad Spend by Pharmaceutical and Healthcare – Spend Value Dynamics (US$ Million), 2020-2029 Figure 64: Digital Ad Spend Market Size by Public Sector, Spend Value Dynamics (US$ Million), 2020-2029 Figure 65: Digital Ad Spend by Construction and Real Estate – Spend Value Dynamics (US$ Million), 2020-2029 Figure 66: Digital Ad Spend by Education – Spend Value Dynamics (US$ Million), 2020-2029 Figure 67: Digital Ad Spend by Home Appliances and Furniture – Spend Value Dynamics (US$ Million), 2020-2029 Figure 68: Digital Ad Spend by Other Industries – Spend Value Dynamics (US$ Million), 2020–2029 Figure 69: Digital Ad Spend Market Share by Digital Ecosystem (%), 2020–2029 Figure 70: Digital Ad Spend by Walled Gardens – Spend Value Dynamics (US$ Million), 2020-2029 Figure 71: Digital Ad Spend by Open Web / Independent Publishers – Spend Value Dynamics (US$ Million), 2020-2029 Figure 72: Digital Ad Spend Market Share by Media Buying Method (%), 2020-2029 Figure 73: Digital Ad Spend by Programmatic Advertising – Spend Value Dynamics (US$ Million), 2020-2029 Figure 74: Digital Ad Spend by Direct Advertising – Spend Value Dynamics (US$ Million), 2020-2029
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